AI Insights · Timothy · July 2024
Q2 2024 Drawing & Coloring Apps Performance on a Unified Platform
A glance at the top 5 drawing and coloring apps reveals their performance trends in Q2 2024, with data provided by Sensor Tower. Insights into downloads, revenue, and active users for these popular apps are now available.
In the second quarter of 2024, the drawing and coloring app category has seen varied performance among the top contenders. Sensor Tower provides a detailed look into these apps' downloads, revenue, and weekly active users.
Pixel Art － Color by Number by Easybrain showcased a significant increase in downloads, peaking at 2.5M in the last week of June. Weekly active users rose steadily, reaching nearly 28K by the end of the quarter. Revenue trends fluctuated, with a notable spike to $193K in the first week of June.
IDZ Digital Private Limited's Coloring Games for Kids 2-6! experienced a surge in revenue to $173K in early June, while downloads and active users remained relatively stable, with downloads hovering around the low hundreds and active users just above 1K.
Color by Number：Coloring Games from Wildlife Inc. saw downloads peak at 864 in late June, and a consistent number of weekly active users, ending the quarter with 3.4K. Revenue trends showed a slight decline, ending at $68K in the final week.
Bimi Boo Kids Learning Games for Toddlers FZ LLC's Kids drawing: toddler games 2+ also had a steady performance with a mild peak in downloads at 155 in the last week of June, and active users slightly increasing to over 1.2K. Revenue saw a dip to $43K towards the end of the quarter.
Lastly, Pixite Inc.'s Adult Coloring Book - Pigment maintained a consistent user base with weekly active users rising to 271 in the last week. Downloads remained low, with a minor rise to 51 in the final week. Revenue exhibited minor fluctuations, closing at $66K in the last week of June.
For more insights on app performance and trends, Sensor Tower's platform offers an extensive analysis of the mobile app ecosystem.
